For the last few years, marketing automation has become quite complicated that it is essential for success in this digital landscape. The truth is that the benefits of automation are quite many: better audience, time savings, better performance attribution, increased revenue, elimination of waste, and more. Your success with Google Ads is now about what you can automate.
Google Ads is at the front when it comes to coming up with solutions to optimize and automate advertising. They keep on rolling out new tools and resources to help marketers automate their campaigns and show off advertising efforts. Although the key decisions are made by the PPC managers, various features of Google Ads can help you discover some targeting opportunities, optimize bid strategies, improve ad performance, and more.
Responsive Search Ads
This new form of automation was rolled out in 2018. It has grown in importance and use. You can think of responsive search ads as messaging optimization technology. For every ad you provide, multiple ad descriptions and headlines can be used. Google will automatically display and test various versions of the ad, using up to 15 headlines and descriptions for each ad. That allows them to identify the type of content that is matched to the search queries and even target audience uses.
When you start using Google Ads, the default campaign type is smart campaigns. These types of campaigns are geared towards helping small, local businesses to optimize their advertising campaigns. You only need to set a budget and create your ad text, and Google will do the targeting. Also, smart campaigns help automate goal-based bidding and targeting.
Goal-Optimized Shopping Campaigns
Also, launched in 2018, goal-optimized shopping campaigns are new campaign types that automate bidding and ad creation. They can save advertisers a lot of time on campaign optimization and management. What you should do is to set a given marketing goal and optimize the campaign to achieve your goals. When you use machine learning and automation, Google can predict the search queries that are relevant to the products.
Google Ads Automated Bidding
The truth is that automated bidding is one of the most important automation features for advertisers. You do not have to manually adjust the cost per click of your keywords. In this case, automated bidding takes care of that.